A board that knows your business, challenges your thinking, and delivers one clear verdict.
Present a challenge. Watch them debate. Get a synthesized verdict.
Capital Allocator is right that the margin is real, but Devil's Advocate is right about the retention exposure. Move new logos to $49 next week — there is no churn to defend there.
Communicate the change to existing customers as a value memo, not a price memo. Implement in Q3 once the cohort retention curve confirms the move.